Campaign Social Share Expectations and Tips

Syndication is the process of sharing your content on a social platform. Syndication of your content is another important part of the success of the program and your content as a whole.

Tips for successful syndications –

• Include an engaging photo that connects with the campaign.
• Write an enticing text that will encourage your followers to click over to your blog post.
• Use engaging hashtags when possible.
• Post at times when your audience is most engaged.

Syndication Requirements and Expectations:

• Social Fabric requires that all program content be syndicated at least four times.
• The platforms accepted for social shares are Instagram, Facebook, Twitter, and Pinterest.
• In some cases, certain platforms may be required for a campaign. If this is the case, it will be outlined in the Campaign instructions.
• If syndication will appear on your Facebook Page:
  • When using the Branded Content Tool (the Handshake) please tag SoFabFood for any food product related campaigns or SoFabLife for all other campaigns not involving food. Tagging CB brands will fulfill the requirements Facebook has for sponsored content.
• If syndication will appear in your Instagram Feed:
  • When using the Branded Content Tool tag SoFabFood for any food product related campaigns or SoFabLife for all other campaigns not involving food. In some casses you may be asked to tag the brand instead. Do not tag two partners. 
• Disclosure – #ad [ad] or ad is included for disclosure
  • The disclosure MUST be placed at the beginning of your social share so it does not appear hidden in the messaging. It must be clear.
• If sharing on your Instagram story you must include AD and it must be clearly visible.
• Use all campaign hashtags outlined in instructions in all social shares.
• Blog post link must be included in the social share.
• Social Shares should include a photo that relates to this campaign and shows the campaign product. If you had a draft you must use an image that was in the approved draft.
• We recommend that you syndicate your content several times (spread out, not one after another) on your chosen platforms while the campaign is active in order to keep the content visible for the duration of the program.
• Although we only require 4 syndication links as part of the campaign, we highly encourage you to continue to promote your content even after the due date in order to receive ongoing engagement on your hard work!

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Heather Brummett

Heather started with Social Fabric as part of the CB Socially team in 2012 before moving to the Community Team in 2014. She began blogging in 2010 and continues to share her passions on the blog when she can. On the team, Heather is known as our ray of sunshine (maybe because her favorite food is coffee). She is a Texan, Married, and Mom to 2 kids and 2 rescue dogs. In her off time, you can usually find her at the beach. You can follow her on IG to see what she is up to @InspiringMomma .

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