What Are Retailer Tie In and In-Store Photos?
Most campaigns will include one of these types of requirements for a story frame. This is how you are tieing the retailer into your content. The retailer and brand may be partners for this campaign so they will want their image and/or name seen.
Story content should always look authentic so we ask that you be creative with this retailer tie-in! Generally, you should mention and tag the retailer in that story frame.
Here are more specific examples:
- Include a reusable bag: This means you will want to purchase a branded reusable store bag (NO PLASTIC STORE BAGS) and position it beside campaign products that you purchased or a fun video of your pulling your products out of the reusable bag. Tip: Be aware of other brands and careful not to show them.
- A photo outside of the store: This may be required when we are working with a retailer who has asked that our influencers not take images in the store. So you would take a fun and authentic image with the retailer signage clearly shown and show the product if possible.
- In-store Image: This is also known as the path to purchase. You want to show your audience where to find the product in the store or on the shelf. This can be a video or photo. Be careful not to show others’ faces or have competitors showing.
- : This can be a video of you scrolling through the app to make the purchase or a screenshot of the cart or check out where you purchased the products online.
Brands love when you are creative! Here are some examples.
Here are some creative in-store photo example:
![](https://influencerkb.com/wp-content/uploads/2022/04/in-store-Target-Buggy-450x800.jpeg)
![](https://influencerkb.com/wp-content/uploads/2022/04/Path-to-purchase-image-1-640x800.jpeg)
![](https://influencerkb.com/wp-content/uploads/2022/04/Screen-Shot-2022-04-27-at-4.04.52-PM-468x800.png)
Here are some creative retailer tie-in photos using the reusable branded bag. Notice it is NOT the plastic disposable bag and it does have the store brand on it.:
![](https://influencerkb.com/wp-content/uploads/2022/04/Screen-Shot-2022-04-25-at-2.50.31-PM-505x800.png)
![](https://influencerkb.com/wp-content/uploads/2022/04/Screen-Shot-2022-04-27-at-3.14.36-PM-468x800.png)
![](https://influencerkb.com/wp-content/uploads/2022/07/Olya-T-3-1-640x800.jpeg)
![](https://influencerkb.com/wp-content/uploads/2022/07/Denay-DeGuzman-3-534x800.jpg)
![](https://influencerkb.com/wp-content/uploads/2022/07/Sharonda-Stewart-Stryke-1-1-628x800.jpeg)
Here are some creative online images:
![](https://influencerkb.com/wp-content/uploads/2022/04/Screen-Shot-2022-04-27-at-3.59.33-PM-1-461x800.png)
![](https://influencerkb.com/wp-content/uploads/2022/04/chobani-online-450x800.jpeg)
![](https://influencerkb.com/wp-content/uploads/2022/04/Chobani-online-2-450x800.jpeg)
Here is a creative online video tutorial story:
Here are some creative outside the store examples:
![](https://influencerkb.com/wp-content/uploads/2022/04/outside-the-store-image-450x800.jpeg)
![](https://influencerkb.com/wp-content/uploads/2022/04/Path-to-purchase-outside-store-1-600x800.jpeg)
If the retailer will allow it and you can do it without disruption, you can consider a video like the following examples:
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