Most campaigns will include one of these types of requirements for a story frame. This is how you are tieing the retailer into your content. The retailer and brand may be partners for this campaign so they will want their image and/or name seen.

Story content should always look authentic so we ask that you be creative with this retailer tie-in! Generally, you should mention and tag the retailer in that story frame.

Here are more specific examples:

• Include a reusable bag: This means you will want to purchase a branded reusable store bag (NO PLASTIC STORE BAGS) and position it beside campaign products that you purchased or a fun video of your pulling your products out of the reusable bag. Tip: Be aware of other brands and careful not to show them.
• A photo outside of the store: This may be required when we are working with a retailer who has asked that our influencers not take images in the store. So you would take a fun and authentic image with the retailer signage clearly shown and show the product if possible.
• In-store Image: This is also known as the path to purchase. You want to show your audience where to find the product in the store or on the shelf. This can be a video or photo. Be careful not to show others’ faces or have competitors showing. 
• : This can be a video of you scrolling through the app to make the purchase or a screenshot of the cart or check out where you purchased the products online.

Brands love when you are creative! Here are some examples.

Here are some creative in-store photo example:

Here are some creative retailer tie-in photos using the reusable branded bag. Notice it is NOT the plastic disposable bag and it does have the store brand on it.:

Here are some creative online images:

Here is a creative online video tutorial story:

Here are some creative outside the store examples:

If the retailer will allow it and you can do it without disruption, you can consider a video like the following examples:

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Heather Brummett

Heather started with Social Fabric as part of the CB Socially team in 2012 before moving to the Community Team in 2014. She began blogging in 2010 and continues to share her passions on the blog when she can. On the team, Heather is known as our ray of sunshine (maybe because her favorite food is coffee). She is a Texan, Married, and Mom to 2 kids and 2 rescue dogs. In her off time, you can usually find her at the beach. You can follow her on IG to see what she is up to @InspiringMomma .

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